How to increase the occupancy of an Airbnb apartment in Prague by 30%
Updated 2025 · 10 min read
The average annual Airbnb occupancy in Prague is 68%. The best hosts achieve 85-92%. This difference is no coincidence. It is a combination of specific optimisations that we will show you in this article.
1. Professional photography: The biggest boost in bookings
Airbnb data show that professional photography increases bookings by 20-40%. The investment in a photographer (4 000-8 000 Kč) pays off with the first higher occupancy rate. Key shots: entrance view, bedroom with made bed, bathroom, window view (if available), and welcome detail (fresh fruit, glass of wine).
2. Dynamic pricing: Don't let money sit idle
Manual pricing leads to either prices that are too high in the off-season (empty slots) or too low in peak season (unnecessarily cheap bookings). Use PriceLabs or Wheelhouse for automatic dynamic pricing. Investment: 30 USD/month per apartment, typically yielding a 10-30% higher return.
3. Quick response to enquiries: Within 1 hour
The Airbnb algorithm significantly favours hosts who respond quickly. Target: reply within 1 hour to 90 %+ of inquiries. Set up mobile notifications or automated replies outside working hours. Every Super Host has a response rate above 90 %.
4. SEO description: Keywords for Airbnb search
Airbnb is a search engine, your title and description must include the keywords guests are searching for. Examples: "cozy apartment Old Town Prague", "5 min walk to Charles Bridge", "fast WiFi work-friendly". Mention every attraction within 15 minutes' walking distance.
5. Reply to reviews, every single one
Hosts who respond to reviews achieve a higher conversion rate with future guests. A short, personal reply to positive feedback combined with a factual response to negative comments (without apologising for inaccuracies) builds trust. Goal: an average rating of 4.8+ for Super Host status.
6. Call for a review: Ask actively
After every departure, send a message with thanks and a direct request for a review. Example: "I hope you enjoyed your stay! If you liked it here, a review on Airbnb would be greatly appreciated. Thank you!" - this increases the share of reviews left by 30-50 %.
Frequently Asked Questions
Is renting out an apartment on Airbnb in Prague profitable?
Yes, Prague is one of the most profitable Airbnb markets in Central Europe. The average host achieves 68% occupancy, while top hosts reach 85-92%. Specific tactics to increase revenue: professional photos (+20-40% bookings), dynamic pricing (+10-30% revenue), quick response to inquiries and active management of reviews.
How to obtain an Airbnb licence in Prague?
In Prague there is no special "Airbnb licence", but for repeated short-term rentals you need an unrestricted trade licence for "Accommodation services". For high occupancy, an English description with key phrases ("5 min walk to Charles Bridge", "fast WiFi work-friendly"), professional photographs and dynamic pricing via PriceLabs or Wheelhouse are essential.
How much do Airbnb hosts in Prague earn?
The average Prague host (68% occupancy) earns significantly less than top hosts (85-92%). Key investments: professional photography (4 000-8 000 Kč, payback at the first higher occupancy), dynamic pricing via PriceLabs (30 USD/month, typically +10-30% revenue), minimum stay of 2-3 nights and active review management (target average 4.8+).
How to improve an Airbnb apartment rating in Prague?
Key tactics: 1) Professional photography: the biggest boost, +20-40% more bookings. 2) Dynamic pricing via PriceLabs - +10-30% higher revenue. 3) Reply to inquiries within 1 hour: the Airbnb algorithm rewards a response rate of 90%+. 4) SEO description with English keywords. 5) Actively request a review after every stay - +30-50% increase in reviews left.